The NRF 2026 Retail’s Big Show is set to return to New York City from January 11–13, 2026, bringing together the global retail community for one of the industry’s most influential events. Hosted at the iconic Jacob K. Javits Convention Center in Manhattan, the show will feature over 5,000 exhibitors from nearly 100 countries, showcasing the latest innovations, technologies, and solutions shaping the future of retail.
A Global Stage for Retail Innovation
NRF 2026 will deliver a packed agenda of keynote sessions, panel discussions, and expert-led conferences focused on the most pressing challenges and opportunities in retail today.
Topics will include:
- Enhancing customer experience across channels
- Improving operational efficiency
- Driving agile and scalable business models
- Recruiting and retaining next-generation talent
- Leveraging emerging retail technologies and data
One of the event’s headline moments will be a keynote appearance by Ryan Reynolds, who will share insights from his entrepreneurial journey and business ventures beyond Hollywood.
Industry Leaders and Major Brands Take the Stage
Executives from some of the world’s most recognizable brands will participate, including leaders from Google, Amazon, Adidas, H&M, Shopify, Zalando, JD Sports, Gap Inc., Nordstrom, Urban Outfitters, Coach, The North Face, Pandora, and Lowe’s, among many others.
Notable speakers include:
- Fran Horowitz, CEO, Abercrombie & Fitch
- Linda Hubbard, CEO, Carhartt
- Marc Metrick, CEO, Saks Global
- Michael Rubin, Founder & CEO, Fanatics
- Kecia Steelman, CEO, Ulta Beauty
Their sessions will offer practical insights into leadership, innovation, and navigating the evolving retail landscape.
Inside the Expo: Technology, Networking & Retail Experiences
A major highlight of NRF 2026 is The Expo, where retailers can explore next-generation tools and platforms.
Attendees can expect:
- Retail technology and solution showcases
- Vendor Partnership Awards
- Discussions on Retail Media Networks
- Expo floor happy hours and networking events
- Guided tours of New York City’s most innovative retail stores
Strong International Presence, Including France
The event will also spotlight international expertise, with several leaders from French companies participating, including executives from LVMH, L’Oréal, Mirakl, and Decathlon. France will be represented by 28 exhibitors under the Business France banner, featuring companies specializing in:
- AI-driven inventory optimization
- Footfall analytics and customer behavior insights
- Omnichannel order management and logistics
- Returns management and customer service analytics
- Second-hand and recommerce solutions
- Direct-to-consumer and live commerce platforms
Looking Ahead
Following the success of the 2025 edition, which welcomed more than 40,000 visitors and nearly 6,000 exhibitors, NRF 2026 is expected to be another landmark event for the retail industry.
For retailers, brands, and technology providers looking to stay ahead of trends and connect with global leaders, NRF 2026 Retail’s Big Show promises to be an unmissable start to the year.
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