The outdoor industry is getting a fresh addition to its trade show lineup with the debut of the Cascade Summit Show, scheduled for February 4–6, 2026, at the historic Premier Gear & Machine Works building in Northwest Portland.
Founded by outdoor veterans Gilad Nachmani of Minimal Gear and Whitney La Ruffa of Black Dog Outdoors, the Cascade Summit Show aims to redefine how smaller outdoor brands connect with retailers and customers.
Unlike large, costly trade expos, this event focuses on affordability, accessibility, and authenticity—giving emerging brands the space to shine without the overwhelming atmosphere of massive convention halls.
“We wanted to create a show that was affordable and accessible for emerging brands and reflects the ethos of cottage brand founders – people who wear many hats and roll up their sleeves and get things done,” said co-founder Whitney La Ruffa.
What Makes the Cascade Summit Different
The founders designed the show around simplicity and fairness, with several unique features:
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Brand cap – Only brands earning under $5 million annually can participate.
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Standardized booth setup – Every exhibitor gets a 10′ x 10′ booth, a 6′ table, and two chairs, with no upgrade options to keep the focus on products, not budgets.
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Sliding scale pricing – Booth fees range from $800 (for brands under $500K) to $3,000 (for those between $2M–$5M).
- Buyer commitment – Retail buyers register with a $50 fee, ensuring serious participation.
Show Schedule
The three-day event will be split into two segments:
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February 4–5: Business-to-business (B2B) sessions connecting brands with specialty retailers.
- February 6: A direct-to-consumer (D2C) day, allowing the public to engage directly with outdoor creators and innovators.
Organizers expect 100–150 brands and 150–300 specialty retail buyers to attend, making the Cascade Summit Show a dynamic and intimate hub for genuine networking, collaboration, and discovery.
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