The global fashion trade show landscape continues to evolve, and industry organizer WSN is introducing an exciting new event designed to bring creativity, collaboration, and commerce together in a unique way. The upcoming trade show, called “Jill,” will debut from October 2 to October 5, 2026, coinciding with the highly anticipated Paris Fashion Week.
Positioned as an experiential trade show, Jill aims to create a dynamic environment where designers, buyers, collectors, and fashion enthusiasts can interact with limited-edition pieces, collaborative designs, and creative concepts in an immersive setting.
A New Creative Platform Within Premiere Classe
The event will take place within the well-known Premiere Classe trade show, offering a fresh creative extension to the existing fashion marketplace. According to Frédéric Maus, the new initiative is designed to expand opportunities for artistic expression and cross-industry collaboration.
The four-day format will include:
- First two days: Reserved for fashion professionals, buyers, and industry insiders.
- Final two days: Open to the public, allowing visitors to purchase unique pieces directly from participating exhibitors.
This hybrid format aims to bridge the gap between industry professionals and fashion enthusiasts, creating a more engaging and interactive experience.
Designers and Creative Talent Involved
The inaugural edition of Jill is expected to feature a curated selection of designers and creative talents. Early participants include notable figures such as:
- Rabih Kayrouz
- Jean-Paul Lespagnard
- Christine Phung
These designers will showcase exclusive items, collaborative collections, and limited-edition pieces that highlight innovative craftsmanship and artistic experimentation.
Cultural Experiences Across Paris
Beyond the trade show floor, Jill will extend into a broader cultural circuit across Paris, integrating fashion with art, architecture, and design.
Planned cultural venues include:
- Pierre Passebon Gallery — hosting a fashion-focused exhibition.
- India Mahdavi’s creative spaces.
- The Pill.
- Ofr Bookshop.
These locations will host exhibitions, installations, and creative programs designed to deepen the connection between fashion and other artistic disciplines.
Artistic Direction and Inspiration
Jill will be guided artistically by Jean-Pierre Blanc, founder of the renowned International Festival of Fashion, Photography and Accessories of Hyères. Blanc has spent decades supporting emerging designers and cultivating innovative fashion talent. His vision for Jill centers on creating a creative meeting point for a wide range of participants, including:
- Buyers and fashion professionals
- Designers and artisans
- Journalists and collectors
- Students and artists
- Fashion enthusiasts and the general public
The event’s name is inspired by a magazine launched in the 1980s by Babeth Djian, paying homage to fashion’s editorial and creative heritage.
WSN’s Expanding Fashion Event Portfolio
The launch of Jill reflects WSN’s broader strategy to evolve traditional trade shows into more experiential and culturally connected events. The organization already manages several major fashion industry gatherings, including:
- Who’s Next
- Bijorhca
- Curve Paris
- Interfilière Paris
WSN has also introduced new initiatives like the Run hybrid model, developed with ANDAM, which blends wholesale showrooms with runway presentation spaces for emerging brands.
A New Chapter for Experiential Fashion Events
With its combination of curated design, cultural programming, and public access, Jill represents a fresh approach to fashion trade shows. By merging professional networking, retail opportunities, and artistic exploration, the event aims to attract both industry insiders and fashion lovers seeking a deeper connection to contemporary design.
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