Two of the beauty industry’s biggest events are uniting — and with it comes a new wave of opportunities for visual branding and custom print design. The International Beauty Show (IBS) and the International Esthetics, Cosmetics, and Spa Conference (IECSC) will come together with a new wellness focus to launch the Be+Well | Beauty and Wellness Show, debuting March 8–10, 2026, at the Javits Convention Center in New York City.
A New Era for Beauty, Wellness, and Branding
This merger reflects a major shift in the industry — where beauty, spa, and wellness now blend seamlessly. For exhibitors and brands attending Be+Well, this also means a chance to rethink how they present their identity on the show floor. From vibrant booth displays to large-format banners, custom backdrops, and event signage, the new event will bring hundreds of opportunities to showcase brands with creativity and impact.
Visual Storytelling on the Show Floor
Be+Well will feature zones such as Hair & Salon Essentials, Spa & Wellness, Nails, Cosmetics & Lashes, and a new TechZone highlighting innovation. Each of these areas provides a perfect stage for exhibitors to make their brand message shine — and that’s where high-quality trade show graphics and custom banner printing make all the difference.
Professionals and entrepreneurs attending this mega-event will be looking to stand out, connect, and communicate their brand vision effectively. As the competition for attention grows, professional print materials — from retractable displays to branded booth signage — can transform how visitors perceive your business.
For brands looking to make a bold impression at events like Be+Well 2026, high-quality trade show banners are essential. Print Banners NYC specializes in custom trade show banners, helping businesses bring their booth designs to life with vibrant colors and professional finishes. We make it easy to create retractable displays, large-format backdrops, and signage that truly captures attention. Whether you’re an exhibitor aiming to stand out or a business seeking impactful visual storytelling, we ensure your brand leaves a lasting impression. Get started today and elevate your trade show presence.
